Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Tom Woll
Manufacturer:
N/A
SKU:
AB-210
ISBN:
978-1556526176
Price: $20.61
List Price: $24.95 - Savings: $4.34
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Tom Woll
Who: Professional
Publication Year: 2006 (3rd edition)
Pages: 384
ISBN: 978-1556526176
Price: $24.95
Description: Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing
professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
Jan’s Recommendation: The reality of running a publishing business.May seem like a lot on finance for the person new to running any business, but it is what you need to hear and know.
