Book publishing is a tough business.

It is estimated that from 90% to 98% of book proposals are rejected by publishers.

Most aspiring authors don’t know what book publishers are really looking for and their proposals and pitches miss the mark.

Learn how publishers read between the lines to determine whether your book will be a smart investment in their future.

A great book proposal:

•   Gives you clarity about your target audience and your largest potential market
•   Helps you hone your core message to focus the writing of the book
•   Focuses you on what you need to do to sell the book by building your author platform
•   Helps you clearly consider your book from the "investor" perspective
•   Assists you in finding the right publisher who is a match for you and your book

This audio course taught by Jan King, former publisher CEO and publishing strategist, will teach you everything you need to know to create a winning book proposal.

• More than seven hours of insight & instruction
• A 32-page ebook/workbook with step by step instructions, proven to work with thousands of authors
  
• A 62-page abridged transcript so you can review the material again and again!
• Three sample book proposals that won contracts - self-help, business and inspiration
  

Session #1

•   Select the Right Publisher For Your Book
•   Creating Your Preferred Publisher List
•   Doing Market Research
•   Understanding Publishers as Investors
•   Author versus Publisher Responsibilities, Rights and Obligations

Session #2

Write a Winning Proposal - Part 1

•   What a Publisher is Looking for in a Book Proposal
•   How to write the About the Book section
•   How to write an Intriguing Tables of Contents and Chapter Summaries
•   Selecting Compelling Sample Chapters

Session #3

Write a Winning Proposal - Part 2

•   The About the Author Section
•   Defining the Audience and the Market for the Book
•   Doing a Strong Competitive Analysis

Session #4

Write a Winning Proposal - Part 3

•   The Critical Importance of the Author Platform
•   How to Build the Author Platform as You Write the Proposal
•   The Author’s Role in Marketing
•   Book Proposal Checklist

Session #5

•   Creating Relationships with Publishers
•   How Authors and Aspiring Authors Can Use Book Expo America
•   Pitching a Publisher the Right Way

Session #6

•     Proposal Submission Do’s and Don’ts
•     Appropriate Follow Up
•     Seven Reasons Publisher Reject Book Proposals
•     Author vs. Publisher Interests in Contract Negotiations
•     Publishing Contracts – The Key Elements

E-mail a friend about this item.

Return to Catalog