4 pages

Using the web effectively is the secret to cost-effective book marketing.  There are still opportunities for free or low cost marketing opportunities.  Be prepared for PR, interviews and marketing when your topic is hot by preparing a media-savvy web site and everything-they-need kit.  This eBasic helps you:

• Know what you must have on your web site that leads to sales, media opportunities and impresses publishers
• Create the 8 critical items in an effective media kit
• How and when to distribute press releases that won’t be ignored

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