The Complete Guide to Book Marketing by David Cole
Manufacturer:
N/A
SKU:
AB-219
ISBN:
978-1581153224
Price: $16.61
List Price: $19.95 - Savings: $3.34
Who: Novice
Publication Year: 2004
Pages: 256
ISBN: 978-1581153224
Price: $19.95
Description: With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
Jan’s Recommendation:The most important thing about this book is that it focuses on a full strategy before marketing activities begin.It is critical to understand the audience and how to reach it and that is what this book preaches in detail.
