The Complete Guide to Book Publicity by Jodee Blanco
Manufacturer:
N/A
SKU:
AB-218
ISBN:
978-1581153491
Price: $13.41
List Price: $19.95 - Savings: $6.54
Who: Novice
Publication Year: 2004 (2nd edition)
Pages: 304
ISBN: 978-1581153491
Price: $19.95
Description: The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events.
Jodee Blanco has spearheaded campaigns for more than a dozen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities.
Jan’s Recommendation: This book focuses on how the media works, the role of the publicist, doing research and pitching the media.If only authors would read this book as they are writing, they would write more media-savvy books.
